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Worcester and the entire Central Massachusetts area — essentially coinciding with Worcester county — is the second-most populous county in Massachusetts. Developments in the biotechnology and high-tech industries, the healthcare industry, pharmaceuticals and manufacturing highlight those areas of greatest recent economic growth. Furthermore, many new sectors are rapidly emerging as centers of business activity, including fiber optics and electronics. In general, the region’s workforce is highly educated, skilled and well-trained.

For retail establishments, key criteria include easy visibility, high-volume pedestrian and auto traffic, prevalence of nearby retailers (particularly destination retailers), space for signage and ample on-site parking. Redevelopment potential can also enhance overall property appeal.